Project Overview
My Responsibilities as Product Designer- Experience Design with Branding Recognition
- Front-end Development
- Content Update
- March 2015 to April 2018 (updating the content and design as needed)
- Launched
Why we need this project?
This project is essential because the website currently suffers from low traffic and a high drop-off rate, which negatively impacts user engagement and conversion. By redesigning the site to improve accessibility, branding, and performance, we aim to attract more visitors, retain them longer, and enhance overall business outcomes.
Define the User
People who is looking for ERP system
Discovery
The site currently faces several critical issues:
- Poor usability and a subpar user experience, including small font sizes, alignment problems, and action buttons that link to the same page.
- Insufficient information, leaving users without the necessary details to make informed decisions.
These issues hinder user engagement and satisfaction, making a redesign essential to improve functionality and deliver a seamless experience.
Design Solution
Improve usability by increasing font sizes, fixing alignment issues, and ensuring action buttons are intuitive and functional.
Redesign the layout to provide clear, hierarchical information and eliminate redundant links.
Enhance the user experience by adding relevant, detailed content to address information gaps.
Final Design
